Do These THREE Things – Get More Patients

Most private practice owners want the ‘magic formula’ or the ‘trendy thing’ to get more patients.

As intelligent, educated professionals, we tend to over-analyze and complicate things that are relatively simple.

Take growing your practice for example.get more patients

WAY too much time is wasted on:

  • Fancy web sites
  • Newspaper ads
  • Buying Google and Facebook ads
  • SEO tactics and blogging
  • Expensive brochures and business cards

…and not enough time on the three things that really matter most.
These THREE things will help you get more referrals:

physical therapy patient

1 – Asking your patients to refer friends and family (and having your staff back your efforts 100%)

2 – Approaching physicians in creative and unconventional (yet ethical ways) so they don’t ignore you

3 – Create joint endorsement campaigns with local businesses- you help them and they help you

This formula is VERY simple – yet underutilized.

There’s nothing wrong with a slick website or buying ads on Google and Facebook or even my own products like Therapy Newsletter.

But it makes NO sense if you don’t have 1, 2, 3 dialed in. It’s like focussing on the icing without the cake.

In fact, this ‘website stuff’ sounds so convoluted (yet interesting) that there are several companies that will gladly sell you junk you don’t need like ‘custom template, mobile templates, SEO services’.

Here’s what they won’t tell you – for MOST practices, a fancy website, with an encyclopedia of content, Facebook marketing, etc is a WASTE OF TIME.

Your Website should have Only ONE of Two Objectives
  • To get prospects to ‘opt in’ so you can send them a newsletter and eventually convert them to patients
  • To help patients get basic information and make appointments

My opinion – a website should be affordable and should be ready in 5-7 days – it should cost you NOTHING except a nominal monthly hosting fee.

“For MOST practices, a fancy website, with an encyclopedia of content, Facebook marketing, etc is a WASTE OF TIME.”
Nitin Chhoda PT, DPT

I know there are a lot of “shiny” practice building ideas out there, trying to get your attention by complicating and confusing you.

Now, if 1, 2, 3 make sense to you, then don’t miss out on the upcoming Ignition 2016 event in San Diego, CA on Sept 23, 24, 25.

I want you to come to the conference so I can help you build a better private practice. <= Learn more here.

P.S. You’ll earn CE’s as well – and I can’t wait to meet you in person, get to spend some quality time with you.

Have a great week!

Nitin Chhoda PT, DPT

Join us for the #1 Rated Physical Therapy Business Conference in the Country.<——— Click here to secure your tickets before the price goes up.

Ignition 2

September 23, 24, 25 in San Diego, CA.

Tickets are 65% off for a limited time.

We only have a certain amount of tickets available at this price, so

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