As physical therapists we change lives. We give it our all, every single day to our patients and and our practices for marketing physical therapy.

We sacrifice time with our family.

Sometimes, we take a pay cut so our staff can get paid.

On our physical therapy business, we tend to push ourselves to the limit so patients can get better, we have so much documentation to do that we have to bring it home sometimes.

We help patients live better lives.

Every single time you treat a patient, you are their hero. The patient know this subconsciously, but it’s a feeling that has to be bought to the top of their consciousness.

Here’s the fact.

What Does This Make You?

If this doesn’t make you a hero, I don’t know what does.

To all physical therapists out there, working hard every day.

I salute you, I admire you, I respect you.

As a physical therapist, I am you.

When I first came to the United States as an immigrant in 2002, when I was bankrupt in 2004, and when all seemed lost due to a horrific personal tragedy in 2005, I was ready to throw in the towel.

But I hang in there, in what is now my home, our home.

Every single one of us is a hero, and we live in the greatest country in the world.

The question is – how do we get patients to recognize us as heroes? The motive behind this is neither ego nor a sense of narcissism. It’s the rightfully earned appreciation and respect for a job well done.

A great way to earn appreciation and respect is with a professionally written, content rich newsletter for patients and physicians.

This Helps You Build Trust

Patients understand the fact that they are living in a world where they cannot trust politicians, they cannot trust health care professionals. By extension, they cannot trust you.

The old school way of thinking about this was “I’ll do a good job, I’ll get them results, they’ll trust me and refer to me and my practice will grow”.

In the new economy, that’s not enough. You need to go that extra mile to make sure patients know you, like you and trust you. They can’t see you as a good physical therapist anymore. They can get that at the hospital or the physician owned private practice. They need to see you as their hero.

Good is not good enough anymore.

You need to be their hero. It shouldn’t be hard, because you are… a HERO


Have a great week!

Nitin Chhoda PT, DPT

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referral ignition event 2016

September 23, 24, 25 in San Diego, CA. 

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