Physical therapy assistants work in an extremely competitive career field. To become a physical therapy assistant you have to earn a certificate from any of the accredited physical therapy assistant…
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Category Archives: Marketing 101
In recent years, private practice has become a more viable and profitable alternative for those therapists graduating from occupational therapy schools. Occupational therapists are increasingly turning towards opportunities to work…
Most occupational therapy programs aim to provide its graduates with the knowledge, skills, and understanding that are necessary to practice general occupational therapy at the entry level, and to build…
Occupational therapy products are the skills of the individual therapist in the roles of clinician, manager, consultant, educator and researcher. The products need to be of high quality and should…
If you are a physical therapist or fitness professional, chances are that you will benefit from your own product or service. My short video talks about the importance of a…
Any physical therapist will agree that the best marketing tool for a physical therapy clinic is referrals. For referrals you need your clients to trust you and be happy with…
The most useful type of handouts used in marketing physical therapy are the Home Exercise Program (HEP) handouts. These physical therapy handouts contain exercises or activities that are an extension…
Being a physical therapist you know how important it is to generate new business for your practice. In fact, it is a crucial aspect of your business. As long as…
Here are some basics about physical therapy patient referrals that you should be familiar with. A patient who comes in through a referral, usually spends more money, buys more often,…
One of the key business challenges in physical therapy marketing is being able to find the time to market your business and yet spending enough time with your patients. Some…
