As a physical therapist, you must establish your position as an expert in the eyes of the patient. Patients must be educated about your services and have faith in your abilities as a physical therapist.
Marketing your clinic to patients is essential for the success for your practice.
A physical therapy newsletter is the best physical therapy business product to market your services. This type of physical therapy product gets across to your patients in a simple and cost-effective manner.
A regular newsletter keeps your patients updated about new treatments or services that you offer. At the same time, it acts as a gentle reminder to your patients, encouraging them to visit you more regularly. A newsletter positions you as an expert with your existing patients as well as attracts new clients.
Although a physical therapy newsletter is the best physical therapy business product to market your clinic, you need to ensure that it is free from typing and grammatical errors.
Design your physical therapy newsletter so that it looks appealing and your patients feel like reading it. Include information that you think your patients would like to know more about.
Keep the tone of your newsletter casual but authoritative so that you come across as an expert in your field.
Ideally, you should send out your physical therapy newsletters once every fifteen days to remind your patients of your clinic’s offers and services.
Plan on sending out newsletters to patients on Mondays.
That is the day when they are most likely to check their mails and since it is the beginning of the week, it will stay fresh in their minds. You can use various modes for sending out your newsletters – fax, email or by post.
There are professional companies like therapynewsletter.com that create a physical therapy product on your behalf. A professional company will create a branding for your clinic through the newsletter, supply the content, and handle the subscriptions as well.
Remember, a well-designed physical therapy newsletter is just one among the many physical therapy products that can go a long way towards marketing your clinic and generating referrals.