The best way to keep your revenues growing as well as boost your physical therapy salaries is through customer retention. The way to make your customers stay is by keeping them satisfied with your services. Customer appreciation programs are a proven marketing technique for retaining customers and for taking care of physical therapy salaries.
Here are a few tips on developing a customer appreciation program in your clinic.
It costs five times more to get a new customer than to retain one which is why I am stressing on customer retention. You just have to keep your customers if you want your physical therapy salaries to keep increasing.
A customer appreciation program is a way to show your appreciation for your customers on a regular basis.
Begin by making a list of all the initiatives that you will introduce to show your customers that they are special for you. Ideally plan something every month for your customers as part of the appreciation program. Come up with creative ideas on how to pamper your customers. You could try hosting educational seminars, cook-outs, coffee meets etc. You could use holiday themes to make your program more relevant and interesting. For example, you could organize a low calories salad and soup party in the summer months.
Before you kick start the program, educate your employees about customer appreciation and how it ultimately impacts physical therapy salaries. Insist on some basic etiquette in customer facing situations.
Customize your services as much as possible. Make a note of the names of your regular customers and address them by their first names when you speak to them. Maintain eye contact when talking to customers and let them know that their satisfaction is your first priority.
As part of your customer appreciation program, communicate with your customers in order to establish a rapport with them. Send a thank you card to customers who regularly use your services.
Use customer appreciation events to launch new services or products to your most loyal group of customers. Organize demonstrations or samples during such events.
When organizing a customer appreciation event, put up posters around your clinic with the day, time and location of the event. Advertising in the newspaper, may also bring in new customers who may want to be part of such events. Make it a point to send out personalized mailers to your loyal customers to make them feel special.
Track the effectiveness of your customer appreciation program and see how it is affecting your customer retention percentages. Keep your customers happy to keep your physical therapy salaries rising.