A doctor wants to send his patient to a physical therapist for low back pain treatment.
He has two choices.
a) He can refer the patient to the physical therapist down the street who treats ‘everybody’
b)He can refer the patient to the physical therapist who has created a technique called “lumbar recovery protocol” (I just tried to come up with a cool sounding, hypothetical name to prove a point…)
(a) or (b)?
Here’s the kicker – even if both PTs have the exact same degree of clinical expertise, (b) will get the patient 9 times out of 10.
If you want to be in the (b) category that stands out, instead of the (a) pile that gets filtered out, then I have a special audio training recording for you today.
Sustaining a physical therapy business requires expertise, but I am not talking about sustaining a clinic, and eventually fading into oblivion.
I am talking about truly setting your physical therapy business apart, about explosive growth, the kind that is driven by physical therapy marketing.
More specifically, it’s about the methodology that you use to instantly differentiate yourself in the mind of every patient and referral source, the strategies you use to corner your territory as an expert.
This is more important than you realize. Think about it, really think about it.
If you want to learn EXACTLY what it takes to:
- Identify your niche
- Leave your competitors in the dust
- Discover the secret to truly connect with your patients
- Ignite the interest of doctors and referral sources
- Open up a whole new world of revenue possibilities with sales of digital (online) information products and physical products like DVDs, Audio CDs and books