Ways to Grow Your Practice using Newsletters
The breakdown in communication in Washington has led us down a path that a majority of Americans disapprove of. Speaking of communication, there are several ways you can grow your practice using something as simple as an emailed newsletter.
As private practice physical therapy business owners working hard to serve patients, stay compliant and make a decent living in the process, there are some things that are not under our control, but there is a lot that is.
For starters, you can use technology like Therapy Newsletter to automate and distribute content rich newsletters to patients, physicians and the community and build your reputation as an expert in your community and the ‘go to clinic’.
In this article, you’ll discover 10 ways to grow your practice on physical therapy marketing with newsletters.
Tell patients “The best way you can thank us is by referring a family member or friend. We’re never too busy for your referrals and we depend on word of mouth referrals from valued patients like yourself”. Sometimes, all you have to do to get a referral is to ask.
Feature a patient as being your success story, and write a human story about the change you made to this patient and his / her quality of life.
Share something about you or your staff that may resonate with your audience. For example, “We want to congratulate Sherry for her three year wedding anniversary”. People relate to people. Humanize your staff. Your patients are more likely to remember Sherry’s anniversary announcement than her credentials and the continuing education workshops your staff is attending.
Distribute print versions of your newsletter with every patient. Always use multiple modes of distribution (email, print, fax) to maximize the reach of your content. Different people prefer to consume content in different ways.
Feature local physicians and other referral sources as ‘recommended providers’ in your newsletter. This is an excellent way to ‘break the ice’ and forge new referral relationships, and consolidate existing ones.
Offer ‘limited time offers’ in your newsletter (complimentary massage, fitness evaluation etc). Always combine content with promotions, and don’t hesitate to let patients know what you have to offer. You’re working hard to provide valuable content, and you have earned the right to promote what you do and ask for the referral or the visit. I do it myself on this blog, with the several products we offer.
Give away educational resources – gifts like books, audio CDs and instructional videos in your newsletter. People love freebies, especially if they are inexpensive to produce, and have a high perceived value.
Include a ‘call to action’ in each newsletter (Call us today for…..). If you don’t ask for the ‘action’, your marketing will not generate a return on investment.
Communicate at least twice a month so you stay connected with patients. You want to stay ‘in their mind’. Once a month is very infrequent. You’ll be forgotten and you’ll be perceived as irrelevant.
Instead of saying ‘sign up for our newsletter’ in person or on your website, say ‘we’d like to send you an ebook on arthritis prevention (or any other topic)
and we’ll also subscribe you to our email newsletter, don’t worry, you can unsubscribe at any time’. It’s an acceptable way to entice individuals to sign up for your newsletter. Businesses do this all the time. Remember the last time you went to a mall, and you were asked to provide your email address to get discount offers by email? It’s the same principle.
Now here’s the GOOD NEWS.
As the #1 newsletter marketing system for PT private practices since 2007, we know what it takes to make your practice successful. We’re grateful to the thousands of private practices who’ve made us the company we are today.
When you sign up for an annual membership of Therapy Newsletter by clicking here, you’ll get this universally accepted technology AND you’ll get not one, but TWO special surprise gifts from us.
a) A one-on-one private practice strategy session from our chief business strategist
b) Access to an exclusive webinar – Advanced Newsletter Marketing Secrets.
***** BUT YOU HAVE TO ACT NOW BECAUSE THIS IS GOING TO EXPIRE ******
If you are already an existing Therapy Newsletter subscriber, just respond to this email or call 201-535-4475 and let us know that you want to extend your account for another 12 months and pre-pay. We’ll be happy to extend the same offer to you.
Don’t wait. Click here to get an annual membership of Therapy Newsletter now, or call us to renew your membership to take advantage of this special offer.
If you are an existing member, just reply to this email or call us at 201-535-4475 and we’ll help you renew your membership for another 12 months.
PS – This is a limited offer … hurry!