What does it take to have the PERFECT website for your physical therapy business?
Today’s digital media environment is being dictated by consumers.
Consumers have less patience than ever before. Without an understanding of the emotional triggers, the factors that drive them to visit your website, most websites, including the best designed ones (especially those with an encyclopedia of information) are bound to get lost in the sea of the internet.
The 30 Second Formula – Do or Die For Your Website
You have less than 30 seconds to get a patient’s attention when they visit your website.
They will be gone forever if:
They get confused
They are overwhelmed with information
They are not given a clear ‘call to action’
Imagine if a patient comes to your site and sees:
- A simple, clean interface
- Short, concise, easy to understand information
- A precise ‘call to action’ (do this, get that – enter your name and email address, get a free report)
The BIG Solution – A WordPress Website
The world’s simplest website platform is called ‘WordPress” and if you own a website, make sure it is ‘wordpress based’. This should give you a username and password that enables YOU to change ANY page at ANY time. WordPress blogs can be easily optimized for the search engines, allowing you to rank quickly in the search engines for keywords like “physical therapy (your town name)”
Let’s face it. We DON’T have the time to get bogged down with the techy stuff. As busy private practice owners and clinicians, we want the content pre-written, the ability to edit all content, add an unlimited number of pages…something that works RIGHT OUT OF THE GATE.
If your physical therapy business website is set up to DO WHAT IT’S SUPPOSED TO to drive more patients to your practice, you must:
1. Give patients the option to download, print and complete relevant forms, so that they bring these in before the initial evaluation. This saves you time and money
2. Display your address and contact information on EVERY PAGE.
3. Display a clear call to action with an “email stimulator” box on the main page
4. Demonstrate video, audio and written testimonials from patients, endorsements from other referral sources
5. Include an ‘integrated blog’ function where you can post regular updates for patients and website visitors
6. Provide visitors with useful information on what is physical therapy, where does pain come from, healthy lifestyle tips etc.
Here’s the BIG ANNOUNCEMENT
Now, I have received HUNDREDS of emails from readers asking me the same question.
Who do I use to create websites and which provider do I recommend?
Until now, I have never discussed this because this team has been very busy with my projects and other clients that they have.
But once again, I scored for my readers.
“I wrote ALL the content necessary to transform your website into a sales machine for your practice (with embedded emotional triggers) and convinced my website design team to offer their design services, with my integrated content to you. If you need a website, then this is the best solution for you. Period.”
Not only that, I twisted their arm, so they offer you an INCREDIBLE DEAL whether you want to build a new website or simply switch your existing site over to them. Let’s just say you will be astonished with the pricing model.
And if that wasn’t enough, I asked them to offer an UNCONDITIONAL 6 month money back guarantee on their service.
Yes, that’s right. A 6 month money back guarantee. If you are not happy with the design, content and customer support for any reason in the next 6 months, send them an email and they will give you a 100% refund. This is unheard off in the industry.
“There is not a single website provider who can make such a claim..”
The reason these website providers can, is that they are completely confident in their ability to exceed your expectations. In addition, I have specifically requested them to take care of my readers.
Let us all grow our physical therapy business together, let me know how can I help you. Join me in this upcoming Referral Ignition 2016. Expand your network and find out what practices work best for other private practice owners and learn more on how to grow your physical therapy business.
Join us for the #1 Rated Physical Therapy Business Conference in the Country.
www.ignitionevent.com <——— Click here to secure your tickets before the price goes up.
September 23, 24, 25 in San Diego, CA.
Tickets are 65% off for a limited time.
We only have a certain amount of tickets available at this price, so
CLICK HERE TO SECURE YOUR SEAT