Apple is the world’s largest information technology company by revenue, the world’s largest technology company by total assets and the world’s second-largest mobile phone manufacturer. As of last year Apple is said to have a net worth of $741.8 billion! You are probably wondering why they would want to enter the physical therapy market.
Like it or not, Apple has become a valuable part of a private practice. I talk to clinicians everyday who use Ipads for documentation and some even use Iphones to swipe patient’s credit cards.
It has been an effective tool utilized side by side with an effective physical therapy billing system, Apple has evolved around the needs of its users and even found ways to to make non-believers to believers by tailor fitting some apps to specific consumer group such as ourselves – the physical therapy business owners.
Just to emphasize on its success, each time Apple launches a new product, people get in line the day before the actual launching date just to get their hands on that new technology. They did not even put so much effort in marketing, their products speak for the company – that’s their marketing strategy, they did not hire celebrities to do endorsement but they rather used innovation. This is one thing that we can learn from them too, we can reinvent our physical therapy business to keep up with the needs of our patients.
When you consider that Sony invented the Walkman, owns the world’s largest record company and sold music online before Apple did, it’s amazing to see how the landscape of music, phone and personal computing is now completely dominated by Apple. If you apply the same analogy to private practice, the question is:
You’ll learn the ‘S’ word that has allowed Apple to become the largest technology company in the world and how you too can learn from Apple’s dominance and grow your practice.