It was a privilege to have met with one of the world-renowned authors of the book series “Chicken Soup for the Soul” and had also written “Why and how physical therapists should create information products”.
I caught up with Mark at a convention and asked him what we, as physical therapy business owners can do to build a more rooted relationship with patients.
He provided great insight as to how it can done through information products. He talks about creating information products, such as videos, audio files, handouts & more. He further explains that by providing patient’s easy access to these products that you’ve created, it will help establish your credibility in the field of physical therapy and most especially in the eyes of your patients.
He further elaborates on how both your patients and physical therapy business practice will benefit from additional referrals.