Does the Size of Your Practice Matter?

Why Practice Size Can Become an Achilles Heel.. and How to Stay Nimble, Market Better and Innovate Faster Than All Your Competitors Combined


The Smallest Practices Have the Biggest Edge

The bigger your practice the harder it becomes to market and innovate. It’s a lot harder to change the way things are done in a larger organization.

Here’s what happens.

Your physical therapy business practice and your staff become set in their ways. People become resistant to change and improvement.  I’m not referring to clinical skills, I am talking about systems and techniques for:

The real measure of success for your physical therapy marketing practice is the speed with which you can improve the way you do things, and get your staff on board at the same time. This has never been more important than it is right now, in the new economy that we live in.

Your Practice Must Market and Innovate Constantly

It’s hard to go against the grain, and skip tried and tested. I have talked to hundreds of private practice that were apprehensive about reinventing the wheel. When I convinced them to reinvent themselves, the results were nothing short of extraordinary.

In fact, this attitude of constant reinvention helped Apple to turn the tables when they were on the verge of bankruptcy.

When Steve Jobs took over the management of Apple in the late 90’s, he defined his company’s culture by drawing a vertical and a horizontal line and writing four important words on a whiteboard.

With this simple illustration, the entire focus of the company changed. Jobs believed that simplicity is the ultimate sophistication.

The rest is history.

Apple went on to invent the iPod, iPhone and the iPad. They changed the music industry, consumer electronics, cellphones and personal computers and ushered in a new age of tablet devices.

Let’s replace some words:

  • consumer with PATIENT
  • corporate with PHYSICIAN (or any other referral source)
  • desktop with EMAIL MARKETING
  • portable with MOBILE MARKETING

Consider this.

A patient walks into your office. They get treatment and they go home (expected). They now receive strategically written messages through different media (phone, email, SMS and regular mail) at precisely timed intervals, to educate them and help them to live healthier lives. (unexpected) The result – They refer their family and friends, more than ever before.

The same holds true for a physician.

A physician sends you a patient. They get regular progress reports and are asked to approve a plan of care as needed (expected). They now receive thank you notes and cards from patients, requests for interviews in your newsletter, invitations to speak at your patient appreciation day and resources to educate their patients on how to reduce pain and improve function (unexpected). The result – the physician sees you as an expert and sends you more patients.

This is just a fraction of what you’ll achieve with Referral Ignition 2.0, a 12 week program that will help you grow your private practice. You will get proven practice building systems that include done-for-you templates, scripts and suggestions for free (and close to free) technology to help you grow your private practice.

You will receive step by step guidance on the three tenets of:

  • Marketing and Referral Generation
  • Documentation and Billing
  • Promoting and Conducting Cash Pay Programs

Don’t Reinvent the Wheel – Just Model What Works

The problem for us as private practice owners is we have separate providers for websites, search engine optimization, email newsletter marketing, mobile marketing and Facebook marketing etc.

There hasn’t been a turnkey, plug-and-play solution that works, that can give you results right away.

Until now.

For the first time, the all-new Referral Ignition 2.0 program also includes documentation, billing and coding mastery components which will help you to improve and streamline your practice’s workflow.

“Simplicity Is The Ultimate Sophistication”
                                                              – Steve Jobs

The Referral Ignition system is a simple and elegant solution to help you grow your practice, because:

  • You don’t have to re-invent the wheel.
  • The systems are tried and tested.

I hope this helps you simplify your marketing and help you get results from everything you are doing.


Have a great week!

Nitin Chhoda PT, DPT

Join us for the #1 Rated Physical Therapy Business Conference in the Country. <——— Click here to secure your tickets before the price goes up.

referral ignition event 2016

September 23, 24, 25  in San Diego, CA. 

Tickets are 65% off for a limited time.

We only have a certain amount of tickets available at this price, so


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