I just got back from Maryland, where I was at a BIG convention for internet marketing experts and business owners.
Best $3000 I ever spent.
As a community of motivated physical therapy business owners, this is something we should do more often – attend seminars that fuel growth and new ideas. You never know where you might find those acres of diamonds that lie beneath your nose. I think the biggest turning points for any business owner come when they meet and interact with like-minded, aggressive, independent business owners. It doesn’t matter if they are in the same industry or not – what matters is the fundamental marketing strategy and its return on investment.
The event was at the ‘Gaylord Hotel’ (best glass atrium ceilings I have ever seen – about 2000 feet high). I got some pictures with ‘Crush It’ author Gary Vaynerchuck and legendary internet marketer Yanik Silver. Yanik is holding a shoe to his face because he was posing as a secret agent with a cellphone hidden in his shoe (it was real, no kidding).
Want to know what I remember MOST about my trip to Maryland?
The outrageous prices!
Check it out:
1.$47 for 2 Cuban drinks called a Mojito (very good by the way)
2. $36 for a chicken sandwich and coffee by the hotel pool bar!
3. $150 for a steak and lobster dinner !
Why am I mentioning this? Because it reminded me of a powerful lesson my colleagues and I discovered while there…
It takes money and application to grow your private practice.
Larger physician owned private practices and corporate chains can outspend not outsmart our community.
We spend hundreds, sometimes thousands of dollars in continuing education, books, tools and equipment for our clinics, why don’t we spend a little to invest in ourselves? Personally, I spend about $40,000 to $50,000 in products and courses that allow me to stay at the cutting edge of marketing and practice development.
So what’s the point of this message? Don’t EVER let money hold you back from doing something GOOD for your practice. You will NEVER regret it. (Unless you wasted your money on some fake, vague marketing advice that cost you several thousand to speak with a ‘consultant’ with the occasional practical nugget to keep you paying each month)
See here’s the thing about spending… the only time you’ll regret investing in the business development side of your practice is if you do NOT take action and use the info you purchased. For example, if I spent that $3000 to attend a 4 day event and all I did was socialize at the bar – I would regret that.
But I didn’t – I talked to people, made some pretty high level connections, made tons of notes and am prioritzing them over lunch this afternoon. I primed my business for another round of growth.. and am bringing that information to you in the upcoming Ignition 2016 event in San Diego, CA on Sept 23,24,25.