When I conducted my physical therapy marketing webinar on www.addnewpatients.com, there were over 247 therapists that attended – which was more than I expected.
There I was all giddy with excitement & anticipation then, the unthinkable happened. Some technical failure which jammed phone lines and dropped internet connections.
Well, we all learn from our mistakes. My takeaway from that incident is, I need a more robust webinar and teleconference system to better serve therapists attending the FREE webinars.
Technical mishap aside, one question was overriding in the seminar:
“How can physical therapists initiate corporate wellness and ergonomic worksite solutions?”
As a physical therapist business owner, I have created many successful corporate fitness programs and initiated memberships for my patients, and here’s my answer. (This is a topic I will be going into great detail in the coming weeks.)
- Companies across the United States are struggling to lower healthcare costs. A healthier employee is going to be more productive and will cost the system less than an employee plagued by injury.
- A good starting point is to go to your library and look up a resource called ‘Reference ‘
- You will be able to find local companies with 30 employees or more, and get specific information about the name and phone numbers for the HR representative, determine the gross income, company’s credit rating, etc. It’s a gold mine of information, something that private companies pay several thousands of dollars to get access to.
- Initiate contact with the key decision makers.
- When speaking with administration, tell them about the financial benefits of the program. When speaking with the staff, help them understand how it will benefit their day to day life.
- Corporate fitness programs are an affordable, profitable service that physical therapists can duplicate and can be easily implemented into any physical therapy business. The staff trains at work, and there are no overheads for the therapist. 2 group fitness workshops a week for one corporation will be sufficient.
- The therapist can charge a monthly fee, based on the number of employees the service is offered to. A general rule of thumb is to charge $15 per employee per class, regardless of how many show up for the session. You want to charge based on the number of staff members who have access to you and not on those who actually show up for the group class.
- Therefore, for a staff of 30 employees who get 2 ergonomics and general conditioning classes a week, charges should approximately be $3500-$4000 a month. Two contracts with corporations in your area could bring in $7000-$8000 a month for your clinic with no additional costs, other than stationary and handouts.
More information is coming up soon, and will be available to members. Membership is FREE. Just sign up with your name and email address on the top right-hand side of the blog and you will get exclusive access to members-only resources to promote your physical therapy business and initiate a corporate fitness program.